“You’ll either have a great experience, or a great story… but probably not both.” —Jason Seiden Given: Not every holiday will be fun. Hypothesis: You can create a lifetime of happy memories for yourself, even out of those less-than-pleasant family gatherings, by using cognitive dissonance. Experiment: Create a set of memories that conflict with the [...]
From the monthly archives:
November 2009
C’mon, Nutella. You’re delicious, but your last commercial is… disappointing. It opens with… …a mom who “believes in Nutella?” Wonderful. That’s a nonsense phrase. You’re using a marketing gimmick to trick people into making a purchase based on a fleeting emotional high as opposed to any meaningful benefit. Nutella, you’re better than that! Did you [...]
You can’t be honest with others when you’re busy kidding yourself. There are many small ways in which we lie to ourselves every day. And though we’re often not conscious of them in the moment, these little lies distort our world views and erode our ability to engage others with integrity. Ways in which we [...]
Let’s play a game. It’s a guessing game. Ready? Here we go: How many times do you think I’ll say, “Picking your management approach based on someone’s birthday is astrology, not strategy“? I’m setting the lifetime over/under at 975… what’s your guess? Is this Millennial generation different? Yes, for sure, absolutely. Are those differences actionable? [...]
Are you over-engineering your career path? Have you ever taken an opportunity because of the exposure it gave you—or was supposed to give you—to the higher ups? Have you ever taken a job because it seemed like a great stepping stone to bigger and better things? Have you ever carefully plotted out a complicated plan [...]
With all due respect to the very sharp Josh Bersin and fellow bloggers Laurie Ruettimann, Lance Haun, Sharlyn Lauby, and Kris Dunn, this is ridiculous. First of all, the term “weisure” is a joke. We’re blending work and leisure? No, we’re not. These two things don’t mix. Ever see those billboards in airports showing smiling [...]
The roar of our voices grows, the pace of knowledge creation increases, and yet I’m getting less information than ever before. Engaging in media—new or old, it doesn’t matter—is fast becoming like watching little kids play soccer: so many people running to the same damn spot, rather than organizing and spreading out to cover a [...]
I'm Jason. I make people shine. My mission is to help 1 million people tell their stories better. 