Next month, LinkedIn is hosting it’s annual user conference for recruiters and users of its corporate Hiring Solutions products. For the 2nd year in a row, Ajax will be on hand, optimizing profiles at what LinkedIn likes to call the “Pimp My Profile” kiosk. And this year, Ajax is being recognized as an official conference sponsor.
This is a tremendous feather in our cap, and I’m proud of the hard work my team has put in to building an organization that could even reach this point…
Many of you know Ajax as a LinkedIn training company. What you may not realize is that our training has led us into a number of strategic engagements, and we’ve been working hard to identify common themes across clients and build solutions to go beyond social and solve core communication issues as efficiently as possible.
What we discovered: many companies have cultures designed to protect brands from the silly things employees might do, and this is at complete odds with the objectives of their social marketing campaigns (ie, transparent, open dialog between employees and outside stakeholders). This culture gap leads to disconnects in how the company and its employees represent the brand to the world.
I’ve said before that I think today’s age is analogous to the period between the advent of the printing press and the Renaissance. Well, if I could go back to 1480, knowing that the Renaissance was just around the corner, I think the most constructive thing I could do would be to help people learn to read so they could partake. And that’s what Ajax is now doing: helping organizations and people develop social literacy so they can kick ass!!!
Over the next few weeks, Ajax’s new Workforce Marketing messaging will start to appear on our website, social channels, and materials, and we’ll be rolling out related offerings to the market to help solve this problem.
I know I’ve been slow with the blog lately… believe me, I haven’t run out of words… it’s that I’ve been busy putting together a company and developing these new products while also learning how to be a CEO and accelerating the pace of my life to warp speed. (If you ever think about starting a business, call me so I can talk you
out of it. in to it. out of it. into getting your head checked.
Care to join me for the ride? It’s intense. And, sometimes it leads to things I never expected, like seeing my company’s logo on LinkedIn’s user conference sponsor page.
Go Team Ajax!!!
Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.