Kelli Valade, COO of Chili’s Bar & Grill, doesn’t see employees’ social engagement as a threat to productivity. Quite the opposite: to her, it’s a competitive advantage. But hold that thought.
Every September, Chili’s, its employees, and its guests raise
money to benefit St. Jude’s Children’s Research Hospital during National Children’s Cancer Awareness Month. Together, they’ve already raised $41 million and are closing in on their $50 million goal way ahead of their 10 year deadline.
But what exactly does this annual giving campaign have to do with social media and productivity? Turns out, everything.
Listen to my interview with Kelli to find out why… and then go to Chili’s and be part of the awesome yourself!
Podcast: Download
Jason Seiden is CEO of 
I'm Jason. I run a brand agency with a specialization in workforce marketing.
