Butler Bulldogs

It’s the NCAA championship game.

You’re down by 1.

You have the last shot.

From half court.

It’s off the backboard…

…off the rim…

…no good!

You’ve just lost the championship by a single point!

Congrats to Duke for their victory on Monday.

And congrats to Butler, too. You went for it. You held it in your hands. You were closer than any other team in the field…

You have nothing to be ashamed of.

You failed… spectacularly.

Which means, you really didn’t fail at all now, did you.

Jason Seiden is Co-founder and CEO of Ajax Social Media, a training company that shows professionals how use social media to work more effectively.