My series on social media for CEOs has moved to the Ajax blog (which is probably where this series belonged in the first place!), but if you didn’t catch the news about the switch, I wanted to make sure you at least got the link to the article: Social Media for CEOs on trust is [...]
From the category archives:
Social Media for CEOs
Social Media for CEOs #8 – How Trust Works on Social Media
October 6, 2011
Social Media for CEOs: Learning Social Media from the Marines
September 29, 2011
The Social Media for CEOs series has moved to the Ajax Social Media blog. This week: insights from the Marines’ Social Corps. Jason Seiden is Co-founder and CEO of Ajax Social Media, a training company that shows professionals how use social media to work more effectively.
Social Media for CEOs #6: Dueling PR Case Studies
September 22, 2011
What You Need to Know Social PR is fundamentally different from traditionally PR because on social media, you no longer control the message. Prepare yourself: your marketing VP is going to outwardly agree with this statement while doing everything he can to ignore it. He won’t admit to grin-f*king you because he probably won’t even [...]
Social Media for CEOs #5: Why LinkedIn Matters
September 15, 2011
What You Need to Know LinkedIn is more than an online resume repository. It’s a communication tool that can help you drive business results effectively and efficiently. By the Numbers Let’s hold off on the numbers today and use logic instead. a moment and approach this subject with a true life example. The following snippet [...]
Social Media for CEOs #4: Employees as Customers
September 8, 2011
What You Need to Know Social media shifts control of relationships and communications from the organization to the individual. You and your exuctive team may agree with this statement on an intellectual level, but nobody in your organization who’s power is attached to the status quo will want to agree with this statement. Why give [...]
Social Media for CEOs #2: Do We Really Care?
August 25, 2011
What You Need to Know Technically, “social media” refers to any website where visitors create and share content with one another. “Social” relates to the act of sharing, not the type of content. And individuals have an 18-24 month head start over companies in their adoption curve of social media. So yes, this is a very [...]
Social Media for CEOs #1: The Truth About “Wasting Time”
August 17, 2011
What You Need to Know The truth about employees “wasting time” on social media is not as black-and-white as it seems. Background & Numbers People waste time at work. In a 2008 Salary.com study, 73% of workers admitted wasting time at work. Twenty-two percent wasted more than 2 hours a day. Mindlessly surfing the internet [...]
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