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video
When testing Mother Nature, or when testing yourself in a new skill, always respect your surroundings: Getting used to a new place takes time. Honing a new skill takes time. When you look at a professional doing something and think, “Pfft, that’s easy,” chances are, the pro is making it look easy. Chances are also [...]
It’s the end of the year… time for the holidays, friends, and really uncomfortable conversations between bosses and subordinates. To honor this awkward annual ritual, I thought I’d dust off what could be the best video Elle & I have done together: my performance review of her during her kindergarten year. Pay attention, you may [...]
In a follow up to Elle & me ripping apart that Nutella commercial in which a suburban mom proclaims—ridiculously—”I believe in Nutella,” we put the product to the test. Here you go… Elle’s first experience with the product (and my first experience with it in over a dozen years), captured on video: Jason Seiden [...]
I’m just hanging with Elle here… and we’re cold! It’s cold! in Chicago! Elle’s in my office with wet hair and I’m cold! just looking at her. Maybe that’s why I’m trying to warm her up the entire time during this video, the simple lesson of which is this: Sometimes, you think you know what [...]
“You’ll either have a great experience, or a great story… but probably not both.” —Jason Seiden Given: Not every holiday will be fun. Hypothesis: You can create a lifetime of happy memories for yourself, even out of those less-than-pleasant family gatherings, by using cognitive dissonance. Experiment: Create a set of memories that conflict with the [...]
C’mon, Nutella. You’re delicious, but your last commercial is… disappointing. It opens with… …a mom who “believes in Nutella?” Wonderful. That’s a nonsense phrase. You’re using a marketing gimmick to trick people into making a purchase based on a fleeting emotional high as opposed to any meaningful benefit. Nutella, you’re better than that! Did you [...]
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