Here’s an easy way to add instant punch to your written and verbal communications. It doesn’t matter how good or bad a writer you think you are… you can do this:

Communicate as if you were the recipient of the communication.

Forget your role as transmitter. No one cares that you “have the floor;” people only care if you grab them. (Not literally.) If you can do this, you’re golden.

But how? Emotional impact, folks. I don’t care how popular the wisdom is to “just give the facts,” there are very few times when it is appropriate to deliver only facts, and fewer times still when it is possible. You are ALWAYS selling.

To recap:

Communicate as if you were the recipient… and since you probably don’t like dry, droll, boring, drawn-out communications, give your audience the same brief, high-impact, emotional punch that you look for in others’ communications!

(Is this beginning to sound like the recipe for a commercial? It should… billions of dollars annually tell us that the commercial is the most effect form of communication (at its best); that’s the form people buy when they have to pay for their words. Think about it: commercials couple a single message with an emotional (often entertaining) element, while limiting themselves to a ridiculously brief window.)

Emotional impact can take many different forms, as this video will demonstrate…

(RSS readers, click through for the video!)

Posted under Video, Communications