If you’re developing an employer brand, The Muse has a great tool for you, called BrandBuilder.

BrandBuilder gives your employees a chance to up-level their professional elevator pitches, which makes them more articulate about what they do and re-acclimates them with what they love about where they work.

Giving this to your employees has the benefit of turning them into a massive focus group: analyzing their stories provides deep insights about what’s important to them about where they work. That’s the insight (and in some cases, the actual content!) you need to make your specialness visible to prospects.*

Of course, the technology is only as good as your roll-out strategy. I talked about best practices for getting employees to act as brand advocates this summer at DisruptHR in Chicago.**

If you want to know how to engage employees as brand ambassadors, here you go:

*If this sounds like Brand Amper, you’re not losing your mind. The Muse’s BrandBuilder is the next generation of Brand Amper.

**5 minute presentations with auto-advancing slides are tough enough when you don’t rewrite your talk 3 hours before going on stage. Although I think it worked out in this case, my advice is unequivocal: don’t do that.

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