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Expertainment about Leadership & Management

Fulfill your obligation to be great: The flower shop story

July 16, 2008

[This story comes from How to Self-Destruct, p. 112-3]

I have a dear friend who immigrated to this country from India. His parents were in Kuwait during 1990 when Iraq invaded, and for six months he didn’t know if they were alive or dead. He himself was there during the invasion, and was taken by his brother and put on the last boat out—literally. He didn’t have time to pack, and left the country only with the money his brother happened to have in his pocket at the time. He got himself back to the U.S., where he was in college, and almost immediately had to drop out of college and get a job so he could eat and pay rent. This voided his visa. The ordeal was a life-altering experience.

Fast-forward fifteen years. He long ago reconnected with his parents and sorted out his citizenship status. He finished college and is now a successful business development executive. The two of us had breakfast together nearly every week for two years, counseling each other on our careers and sharing our thoughts on the world around us. One day, he leans over his bowl of oatmeal, points across the street, and says, “I could open a little flower shop on that corner, and I’d be a huge success story. No one would bat an eye—they’d hear a story about how I had nothing when I came here and they’d be proud of me. But if you”—meaning me—“open that same flower shop, you’re a failure. You have too much of a head start to be happy with that kind of achievement.”

It took two full days before I could process what he said. When I did, it was a total shock to the system. I was listening to the song “Everything’s Gonna Be Alright” by Naughty by Nature when it hit. I was jogging, listening to the lyrics, and suddenly I thought, “Here is a group of guys with nothing—nothing—except the ability to rap, and they’re using that one skill to claw everything they can from this world. And here I’ve got a monster head start, and what am I doing? Sleepwalking through life, squandering my advantage?” That’s when I understood my friend’s metaphor about the flower shop.

With all due respect to my local florist, the “flower shop” metaphor for me has come to symbolize achieving less than the most possible. It’s the “safe” option in that it may take “spectacular failure” off the table, but it is also the suboptimal option in that it takes spectacular success off the table, too.

I have an obligation to be as great as I can be—to use everything I’ve got to make something good happen in this world.

And so do you.

But what about the risk?, you may wonder.

Risk of what, losing? You have to have played the game to have lost. You have to have tried. To have cared. To have committed yourself.

To have lived.

Where’s the risk in that?

If you had the courage to take the field, to bring everything you’ve got, then you are guaranteed either a great experience or a great story. And there’s no risk when those are your choices.

So, what are you up to? Are you giving it everything you’ve got? Are you embracing your Moments of Clarity? Staying open to having Quality Events? Or are you playing it “safe,” “flower shop”-ing your way through life?

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Jason Seiden's Next Generation Leadership Development | Relax.
December 28, 2008 at 6:52 pm

{ 6 comments… read them below or add one }

Steve humphreys July 17, 2008 at 6:06 pm

Another goodie…very motivational and true. Thanks for speaking with us this week, I always take away something when we talk.

Scott Nacheman July 17, 2008 at 6:34 pm

Jason
First, a quick thank you for your perspectives over the past 18 months or so. Jeremy Stolberg mentioned your book to me a couple years ago and I purchased a copy. Last year he emailed me your weekly newsletter and I have been reading ever since and sharing pearls of wisdom with my colleagues. Thank you.

Never the less, the ‘flower shop’ analogy column reminded me of a Nike advertisement I had read in colleage. I was reminded of it a few weeks ago when cleaning out my office desk. I have attached it below as I think it succinctly and creatively conveys many of the same messages as your post.

-Scott

Too often we are scared.
Scared of what we might not be able to do.
Scared of what people might think if we tried.
We let fears stand in the way of our hopes.
We say no when we want to say yes.
We sit quietly when we want to scream.
And we shout with the others, when we should keep our mouths shut.
Why?
After all, we do only go around once.
There’s really no time to be afraid.
So stop.
Try something you’ve never tried.
Risk it.
Enter a triathlon.
Write a letter to the editor.
Demand a raise.
Call winners at the toughest court.
Throw away your television.
Bicycle across the United States.
Try bobsledding.
Try anything.
Speak out against the designated hitter.
Travel to a country where you don’t speak the language.
Patent something.
Call her.
You have nothing to lose
and everything
everything
everything to gain.
JUST DO IT.
(Nike Air/Barry Sanders Advertislement circa 1993)

Jase July 17, 2008 at 7:17 pm

Scott, thank you!

I was at Penn when that ad ran. It was one of the few campaigns that seemed to really strike at something beyond the commercial element… and kudos to Nike for handling the campaign as a soft sell and letting us co-opt such a positive message. I think the message fits perfectly here… and allow me to add, since 2008 is the 20th anniversary of “JUST DO IT,” Happy Birthday!

Bruce July 18, 2008 at 12:19 pm

Hi Jason,

I saw your question related to this blog entry on LinkedIn. If you haven’t already, you may wish to look at responses to a similar–but not identical–question on LinkedIn at the URL below.

Bruce

http://www.linkedin.com/answers/career-education/mentoring/CAR_MEN/275492-1291544?browseIdx=1&sik=1216401983732&goback=.ach_CAR*4MEN

Rob July 21, 2008 at 8:32 pm

Hi Jason: Saw you on CNBC. Great job!

Attorney Rob McCarthy, Jr.

http://www.focusedintent.blogspot.com
http://www.mfclub.wordpress.com
http://www.rob22.com

Don Drews May 8, 2009 at 9:03 am

Jason–
This post’s power rises from the gut. We can never have too many kicks in the keister on this topic. If you haven’t read it, I recommend “Made to Stick” by the Heath brothers. (They study effective communication by what sticks on the receiving end.) Your flower shop image qualifies: a simple, memorable image, but it brings the whole idea with it. Also, thanks to Scott Nacheman for the Nike poem. Doubled the value of the post for me.

Cheers.
Don Drews

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