Move Faster.

"Let there be light."

Comfort has a cadence.

Action has a different, faster cadence.

Creating something has an exponentially faster cadence.

Moving from comfort to action is uncomfortable.

Moving from action to creation is painful.

Moving to action requires letting go of values rooted in the cadence of comfort, like security and politeness, and accepting the danger inherent in action.

Moving to create is dangerous in the extreme. Some inventions kill their creators (anyone who hopes to bottle lighting must first catch it). Others are abominations. All require at least a little abandonment of morality. Morality is what people use to rationalize why you shouldn’t have created anything in the first place. Or, what you use to remind people you knew damn well the risks you were taking after you have.

Creativity—raw, powerful, tapped-in creativity—is not a difficult concept to grasp. It’s a painful concept to grasp. Everything about creation hurts. Everything.

So when you find yourself pregnant with an idea bigger than yourself,

get up,

accept your fate,

and run like hell.

Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.