Just because you love someone, or something, doesn’t mean you can’t be honest about it.
Take my dog, for example. I tell people she’s not so swift, and they tell me I must not understand her. Oh, really? Look at this:
That’s my dog, Lenny, looking for my cat, George. See George? He’s very much not under the bed now, is he.
Let’s just call it what it is: Lenny’s about as sharp as a basketball.
Don’t hide the truth. Even about people and animals and things that you love.
Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.