C’mon, Nutella. You’re delicious, but your last commercial is… disappointing. It opens with…
…a mom who “believes in Nutella?”
Wonderful. That’s a nonsense phrase. You’re using a marketing gimmick to trick people into making a purchase based on a fleeting emotional high as opposed to any meaningful benefit.
Nutella, you’re better than that!
Did you not read my last blog post about honesty starting in the mirror?
Apparently not. So this is for you:
Next time you create a commercial, show some confidence and communicate the value of your product with more integrity.
Maybe, if you’re lucky, Elle & I will take a few minutes this weekend and mock up a better commercial for you.
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I loved your post… and how you are teaching your daughter about honesty and thinking… But I caught the link on Twitter because we recently started eating Nutella. My first exposure was from one of my whitewater paddling young men who was in Europe and wrote on Facebook that he was loving it. Then I saw the commercial… then I sent my son to buy some so we could taste it. My son gave it total skepticism (he’s 22) and then he tried it. Next thing I know, even though the first jar wasn’t gone yet, he put it back on the list as a staple.
Obviously as you point out, “I believe in Nutella” wasn’t the best marketing strategy but in our case, that commercial drove me to remember that I wanted to try it. Either way, I will be back to learn what else you have to say because this was fun. And I like learning to be fun. (and honest)
great post, that nutella commercial is straight out of the 80s. just one thing: Is it nutella as in neue + tella or nutella as in nut + ella…that’s the real question.