If you live in Chicago, and especially if you eat at Protein Bar (the one on Clark and Kinzie) or Rockit (in River North) there’s a good chance you have heard of, seen, or met Jonny Imerman. Jonny founded the not-for-profit Imerman’s Angels, which supports cancer patients by connecting them with mentors who can guide them through their experiences. IA partners with hospitals, groups live Livestrong, and has connected people around the world. They’ve helped thousands of people through some of the hardest times of their lives.
In the social media space, we talk about the importance of transparency and authenticity, about owning your story and building community. Jonny embodies these values in spades, and it shows in his organization and his work.
The only thing is, he’s built his impressive network face-to-face… and has no plans to change. (Take that, Facebook!) Find out why in this week’s Beyond Social…
Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.