“Hire me!!!”
“Help me!!!”
“Please give me feedback!!!”
“Please respond!!!”
“I’m looking for…!!!”
“My goal is to…!!!”
“I make enough money online…!!!”
I’m a member of a number of LinkedIn Groups, and these are the openers from some recent discussions. I didn’t open any of them, because clearly, they were not written for me.
The posters wrote for themselves. Isn’t it obvious?
Frankly, if you’re that self-centered in your introduction to me—when most people would expect you to be on your best behavior—I’d hate to see you after you get comfortable in our relationship!
Want to get my attention? Try something like this:
“Build your network in New York City”
“Improve your tech infrastructure by putting a 15 yr IT pro on the job”
“I can help you sell your business services.”
These are starting points. Not great, but at least focused on me and not you. Even better, try:
“Jason, I’m interested in hiring you, are you in LA?” That’ll get my attention.
“Turns out, 74% of successful entrepreneurs are fans of the same author. Guess who!” I’ll bite out of pure curiosity, and because I may have an opportunity to pitch myself as an author. On our third touch (the 2nd being when you answer your own question for me), you’ll be able to introduce yourself to me…. warmly!
“Has anyone Shazamed the theme from Die Hard?” This is a triple win: I’m a pop culture junkie, I’m a tech junkie, and I know the answer. (It’s Beethoven’s 9th—and don’t you dare get all upper crusty if you knew it and thought it was obvious.)
“How do you make layered slides in Keynote for a sales prezo… anyone?” I may not answer you, but I’ll probably lurk, b/c I want the answer myself… plus, I’m curious about the deck you’re building.
Need more specific help? Email or call to set up an appointment. In the meantime, just do me—and everyone else on LinkedIn—a favor, and shut up about yourself.
{ 2 trackbacks }
{ 0 comments… add one now }