A lot of people I work with are surprised at how difficult it can be to write a LinkedIn summary… or email… or even a tweet.
“If this is the age of authenticity, why can’t I just say what’s on my mind?”
Here’s why: because it’s not enough to be yourself. Being yourself is easy and leads to failure. (Spectacular failure, actually. I wrote an entire book about that…)
Writing these things is hard because deep down, you don’t want to be yourself, you want to be your best self… and that takes work.
Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.