Why does Starbuck’s play their music so loudly? It doesn’t matter which store I’m in, doesn’t matter what time of day it is, the music is always too loud.
Is it to keep business people from turning it into their office?
Is it to make people sound more interesting (the same way poor bar lighting makes people better looking)?
Does loud music make people buy the CDs they stock at the register?
Is it to take focus off the too-strong coffee?
Do they hate my eardrums?
Are they worried customers might revolt if they can’t hear Bob Dylan covers over the sound of the espresso maker?
Seriously, why? And would you mind turning down a little?
Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees' online messaging.