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The Questions
Aren’t all career books basically the same?
Yes… the same way people are all basically the same, cars are all basically the same, and houses are all basically the same. Does that mean you’d be willing to swap your home, car, or closest friend for an alternative?
Of course not.
What makes Super Staying Power stand out is that it isn’t just one idea played out over 200 pages, it’s everything you need to know from over 60 years of science jammed into 200 pages… and made actionable.
What will I learn, exactly?
I don’t know what you will learn exactly, but I do know what you will be exposed to. This includes:
- How to set goals that (1) stick and (2) matter. Because it turns out, not all goals are created equal, and big, furry, bold goals will sometimes get you into trouble…
- How to read a situation and tell if you should go do something right now or just roll with whatever is happening.
- How to tell when someone is influencing you for his own good… and how to make yourself immune to such Jedi mind tricks.
- How to play Jedi mind tricks on others, for when it’s appropriate.
- How to know exactly when “doing a better job” will stop moving you forward… and what comes next.
- How to control how other people perceive you. And themselves. And the world around you. Like personal branding on steroids.
- How to set your environment up a situation so that success becomes inevitable.
But not necessarily in that order.
Has this stuff worked for you, Jason?
Yes! It’s worked consistently for me and for my clients. In fact, the creation of this book happened exactly as I suggest things happen in the chapter on environments. No joke.
Now, I wish I could say I’m the wealthiest person on planet earth thanks to these theories, but I can’t. In a cruel bit of irony, it turns out that when God gives one—in this case, me—the ability to teach a skill, he often simultaneously limits that person’s ability to use said skill.
C’est la vie.
Why did you write this?
Because when McGraw Hill called and asked me to, I had already outlined the whole thing (an early draft is still up on my blog, in the archives), and was able to turn the proposal around in less than six hours.
What’s next?
One thing at a time, OK? This is a good book… let’s let it breathe!
How long did it take to write this?
About a month. Yes, I write quickly, but keep in mind, I’ve been studying, applying, coaching, and teaching this stuff for over 15 years in one form or another. It’s not like I had to research the concepts of “controlling the frame” or “active adaptation” from scratch.
What else have you written?
How to Self-Destruct: Making the Least of What’s Left of Your Career. H2SD is for people who’d rather not listen to the experts.
Any other questions? Drop ‘em in the comments and I’ll answer!
SSP LINKS: BUY NOW | PREMISE | EXCERPT | Q&A | CASE STUDY

I'm Jason. I run a brand agency with a specialization in workforce marketing.
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