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What happens when personal branding goes too far? When it leaves others (aka “me”) with the impression that you think you’re MORE THAN AWESOME; YOU’RE A PIVOTAL PLAYER ON THE MOST PHENOMENAL, BESTEST, MOST PERFECTEST TEAM EVER CONCEIVED IN SOMEONE’S WHOLE BRAIN.
EVER.
That’s how I felt when I read Brill Street’s About Us page—I [...]
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I had lunch the other day with a friend of mine who is in charge of managing a very famous, very iconic brand. The brand needs some shaking up, and he got the call. He’s very good at what he does, and so far, so good with the changes.
Great.
But then, as he was [...]
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Newsweek just ran this story by Wray Herbert, that says articulating big goals makes your ego feel good, and when your ego feels good, you feel too important to work. That’s not exactly it, but it’s a close approximation.
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Abstract: Getting your ego out of the way is the most important element to making sound financial decisions.
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Abstract: Why you need to understand risk better, and how to apply it to people decisions.
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Abstract: how to fight fights you can win, plus the big whammy from chapter 3: To know yourself and your enemy is to never fear 1,000 battles. To know yourself but not your enemy, is to win and lose in equal measure. To know neither yourself nor your enemy, is to be in peril in every battle.
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