Turns out, LinkedIn drives more B2B leads than any of the other major social platforms (blogging, Facebook, Twitter, or YouTube). In fact, LinkedIn drives twice as many leads as Twitter, (despite Twitter being a bit more popular) and kicks Facebook’s butt. (And you thought LinkedIn was just for résumés!) Click here for Media Bistro’s article, [...]
Posts tagged as:
marketing
LinkedIn Drives More B2B Leads
December 9, 2011
Social Media for CEOs #6: Dueling PR Case Studies
September 22, 2011
What You Need to Know Social PR is fundamentally different from traditionally PR because on social media, you no longer control the message. Prepare yourself: your marketing VP is going to outwardly agree with this statement while doing everything he can to ignore it. He won’t admit to grin-f*king you because he probably won’t even [...]
Controlling the Message
September 16, 2011
You are no longer in control. I’m sitting in a conference, listening to journalists talk about the impact of social media on their profession. At the moment, what I’m hearing sounds strikingly like what I’ve heard from marketers and even HR and talent development professionals: They all want to know how best to navigate a [...]
Social Media for CEOs #4: Employees as Customers
September 8, 2011
What You Need to Know Social media shifts control of relationships and communications from the organization to the individual. You and your exuctive team may agree with this statement on an intellectual level, but nobody in your organization who’s power is attached to the status quo will want to agree with this statement. Why give [...]
Simon Mainwaring & We First
May 12, 2011
I spent a good chunk of time last night talking with Simon Mainwaring about his upcoming book, We First. I talked with him both before and after he presented to an intimate group of about 30 people. Simon has an important message that people need to hear. Here are 3 reasons I’m going to read [...]
Wondering how companies are using social media to drive sales? Looking for help separating fact from fiction when it comes to social sales, social marketing, and social recruiting? Us, too. Which is why we’re starting a new internet radio show. Correction: the video says “Thu, 4/6.” The correct date is Thu, 4/7!” Every Thursday at [...]
Marketing vs. Sales
February 28, 2011
Here’s a simple way to understand the difference between marketing and sales: When I talk to marketing about measuring the impact of social media, all of the following are on the table: On the other hand, here’s a complete list of ROI metrics that are on the table when I talk to sales about measuring [...]
I'm Jason. I make people shine. My mission is to help 1 million people tell their stories better. 