I hereby invent the words “zhe,” “zim,” and “zis.” There are times when “he” is appropriate, times when “she” is appropriate, and times when neither really works. One of the problems with the English language is that it doesn’t always adapt well, and this is one of those times. Third person masculine is no longer [...]
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semantics
“All of our ‘At Your Service’ representatives are busy at the moment…” “We invite you to stay on the line…” “Your call is important to us…” “Your flight attendants are here primarily for your safety.” “Have a nice day.” Listen up, people: Can it. Especially if you write business scripts, really, kill the baloney. No [...]
I was approached recently by an attendee at a talk I gave, who asked me what she needed to do to get to “the next level” in her career. I said, “Repeat after me: ‘After 4 years at this level, I’m ready for what’s next.’” She said, “After 4 years at this level, I’m ready [...]
Semantics matter. Learn why “kinda” and “sorta” are 2 words leaders should never use.
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