Entrepreneurs are bulls. We’re focused, we’re not subtle, and we’re optimistic about our economic fortunes. As part of our bullishness, we tend to believe a noble truth about ourselves. We tell ourselves things like:

I make these sacrifices because I truly believe I’m making the world a better place.

Meanwhile, most of the world goes along with something simpler—the ugly truth.

He’s doing it for the money.

And then there’s the awful truth.

You chose work over your family, Dad.

It’s easy to dismiss the awful truth as someone else’s projected pain. And sometimes, it is. And sometimes, the awful truth hurts because it’s all that remains after you’ve trampled all the rationalizations and admit the damage your choices have done.


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