Why success can be tough: a phenomenally simple, ridiculously blatant visual metaphor

Why is success so hard sometimes? How can it be that some people—maybe even you—can know exactly what to do and still have such a tough time doing it? In short, it’s because we put all the bad things we know we should stop doing into a mental bucket called “comfort zone,” and we stick a label on that bucket that reads “Do not throw away.”

Now get ready for the most blatant visual metaphor since “this is your brain on drugs.”
(Anyone else suddenly in the mood for fried eggs?)

Jason Seiden is Co-founder and CEO of Ajax Social Media, a training company that shows professionals how use social media to work more effectively.