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It was Friday morning. May 3rd. 7:45am. I had just landed at O’Hare airport and was deplaning my 6:10am flight from New York City. As I got my bags from the overhead and walked off the plane, my iPad Mini stayed behind, wedged into the armrest of seat 8A. Maybe if bulkhead seats had normal [...]

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“Dad, why is everyone being so mean to Marty?” With that, the idea that Meatballs might stand the test of time went up in smoke. My kids rejected the movie outright. They needed to understand why everyone was making fun of camp director Marty. They weren’t willing to accept the fact that it was Marty’s [...]

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Good bosses, I’m talking to you on this one… If you were an employee, would you represent your company? Would you be so grateful for your paycheck that you’d be willing to make the company brand part of your own? Or would you keep the relationship at an arm’s length? You’d probably embrace the company’s [...]

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I resemble this infographic. How about you? (You can thank InternetProvider.org for bringing you these insights.)   Jason Seiden is CEO of Ajax Workforce Marketing. Ajax amplifies brands by aligning employees’ online messaging.

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I was on a planning call recently with a client. They were organizing a client event. At the start of a call, they were planning to facilitate an interactive discussion about a particular topic. In the end, they decided to have 4 execs lecture their clients for 90 minutes. April is conference season—I saw similar scenarios [...]

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At the Speed of Meme

April 4, 2013

I just saw the image here to the left in an article on Mashable about how quickly (40 days) the Harlem Shake videos reached a billion views. What’s amazing to me—aside from the raw numbers—is the trend line: after 3 weeks, the videos saw more than a 50% drop off in views. The fall off [...]

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Revenge? Don’t Serve that Dish

April 1, 2013   Current Trends

It’s April Fool’s Day! How are you celebrating? Are you pranking anyone? I hope so. There’s too little real practical joking in the world. And far too much of what passes for practical joking is actually nothing more than Schadenfreude—the porn of the humor world. So here’s the question no one asks: how do you respond when [...]