ABOUT JASON

BUILDER & FIXER: THE PERSON YOU CALL WHEN THE MOMENT TRULY MATTERS.

I've spent 30 years at inflection points, including both my own and other people's.

I built the first employee-generated content platform for employer brands, Brand Amper, and sold it to The Muse. I pioneered employer branding before it had a name, and became LinkedIn's first certified consulting partner in North America in the process. Prior to that I was the Executive Producer of RollingStone.com, where we pioneered concert live streaming and digital music sampling. I have run marketing transformations at companies from $15M to $1.3B in revenue.

Right now I'm doing two things that matter to me: building the commercial engine at INGENEV Power, a modular BTM power company solving the most important constraint on the AI era (power), and serving as a founding Principal at Shore GTM, where we help mid-market companies build AI-powered go-to-market engines that deliver operational acceleration.

I also take on a small number of fractional CMO engagements each year. My marketing playbook is free, you can download it here.

In 2018, my daughter Elle died after a multi-year battle with Complex Regional Pain Syndrome (CRPS). I've written about the epiphany that followed, and my moment of joy. That experience gave me a powerful True North that now runs through everything I do, from my work with INGENEV to the frameworks I developed for marketing teams to the speaking I do.

Kellogg MBA. Wharton undergrad.

Based in Dallas, TX. My heart will always be in Chicago, IL.

LINKS

LinkedIn • Substack: With Truth + Empathy • The Playbook • Scheduler