Call me Seiden.
Pronounced “SIDE-in.” (Because there are just so. many. Jasons.)
My mission is to create a more productive, connected, and joyful world.
Promoting effective communication based on truth + empathy.
At-a-glance
I lead with an uncommon blend of skills across analytics and storytelling, which I use to foster the energy, insights, and cohesion needed to break out of incremental growth and achieve incredible results.
I’ve held a variety of roles over my career, in turns leading and consulting across communications, revenue, and strategy/innovation. One common theme I’ve learned: solving communication challenges can both unlock and magnify an organization’s full potential.
Guided by logic
What does the data say? What experiment can we run to test an alternative approach? How will we know if we’re successful? As a leader, I work to make organizational communications safe, so that data can be reported accurately, meaningfully, and quickly—regardless of what it says.
Powered by empathy
One of the simplest and most powerful (yet underutilized) ways to supercharge a team’s potential is to communicate such that people know that they’re seen, respected, and needed. I try to find ways to leverage as many interactions as possible, from the most strategic to the most mundane, as opportunities to reinforce that message.
The Passion Project: Comfort Communications
Many of my innovations are born from personal experience. This one is at the top of that list.
In 2018, I lost my daughter, Elle. Despite working for one of the Best Places to Work at the time, grief support was a gap for the company. It’s still a gap today, even for even the “best” organizations, yet is needed more than ever.
Comfort Communications is a simple framework that helps teams show up for a grieving teammate, and enables companies to provide a more predictable, consistent, equitable, and human responses when grief and loss events disrupt work.
The Brilliance Within, How to Self-Destruct, & Super Staying Power
The Brilliance Within is my weekly LinkedIn newsletter on topics and perspectives that deserve a voice, especially related to leading organizations through this time of deep change.
I speak with leadership teams about how to stay in front of a fast-changing technological landscape, and with teams-at-large about how to keep technology in the service of people, as opposed to in place of them.
I’ve also published two career books, How to Self-Destruct & Super Staying Power.
Write here, right now.
Write the story of your life every day.
Your past will always have happened.
Re-read it, take inspiration from it. Learn from it.
And then, keep writing.
New pages, new chapters, new volumes. Every day.
Write here. Right now.