My mission is to create a more productive, connected, and joyful world.
PROFESSIONAL EXPERIENCE
AND EXPERTISE
Strategic communication, growth, and innovation.
I guide teams through short (6-18 months), intense periods of digital transformational and modernization, often with the goal of adapting to new technology. My functional areas of focus include marketing/growth, communications, and customer success.
My most recent team has seen the following results in seven months:
150% improvement in mid-funnel conversions
70% reduction in PR-related expenses with no appreciable impact on results
82.5% decrease in PPC cost-per-booking
400% increase in monthly revenue through industry partners
2x – 10x engagement on social channels
Operational re-alignment to enable the “safe” introduction of AI tools for further efficiency
More at my LinkedIn page.
Select previous clients
MY PASSION PROJECT
Comfort Communications helps teams normalize grief and provide predictable, consistent, and effective support to bereaved colleagues. This is my passion project.
Comfort is a simple protocol that people can reference to know what to say and what to do for a grieving coworker.
I cofounded Comfort because after losing my daughter, my team really struggled to be there for me, despite their best efforts. A few years later when I returned to find out what the gap had been, it became clear that most available tools were for the bereaved, not the team—and what resources were available, like empathy training, often weren’t timely enough. When I looked the impact of grief on organizations, I was shocked at how significant the cost was.
Our team’s goal is to make Comfort a ubiquitous part of every organization’s employee support program.
WRITE HERE, RIGHT NOW
You Happened, How to Self-Destruct, & Super Staying Power
“You Happened” is an art collection I created to help process the loss of my daughter, Elle. Some of these pieces have been shown in both digital and physical exhibits. The piece Starting Stats even won “Director’s Choice” in a juried competition. Experience a curated selection of pieces here.
I’ve also published two career books, Super Staying Power and the award-winning How to Self-Destruct. Both are available at Amazon.