JASON SEIDEN
GTM TRANSFORMATION • 25+ YEARS •
I ARRIVE BEFORE THE CATEGORY HAS A NAME
THE DECK IS SOLID, AI IS IN PLACE, THE TEAM IS EXECUTING… AND NOTHING’S WORKING.
This is the moment I'm built for. I've seen it, I've diagnosed it across digital media, HR tech, professional services, logistics, and energy infrastructure, and I know how well-intended metrics can mask the root cause.
I get GTM teams unstuck. I find what's broken, move fast to address it, and hand back a working system along with a team that can operate it without me.
My methodology is documented, repeatable, and available. What I bring to my clients—beyond the playbook—is thirty years of pattern recognition and a habit of showing up before the category even has a name.
If your GTM motion isn't converting the way it should, I can almost guarantee the core issue is neither tools nor people, but something more systemic. Let's diagnose the situation, name it, and get it addressed.
WHAT I’M BUILDING
THE PATTERN HOLDS
I was LinkedIn's first certified consultant before anyone called it “word of mouth marketing.” I named my consulting company Ajax Workforce Marketing because the market hadn’t yet landed on “employer branding.” I had to educate buyers on B2B2C and employee-generated content in the early teens. So when someone asks me to confirm the acronym when I’m sharing how to optimize for AEO, I’m not surprised: the category names always come after I’ve gotten my clients started.
Right now I'm running three bets, each positioned at a different inflection point:
CEO, INGENEV POWER (EFFICIENT, RELIABLE, FLEXIBLE POWER FOR DATA CENTERS)
The AI infrastructure buildout has a power problem.
Data centers need reliable power—without diesel generators or years-long grid interconnection delays. INGENEV's modular behind-the-meter system delivers smooth primary power plus backup efficiently and with the flexibility data centers need. I'm here because this is an early market that needs GTM built from scratch, which is exactly what I do.
FRACTIONAL CMO + AI TRANSFORMATION (FOR MID-MARKET, PE-BACKED B2B)
My 90-day diagnostic sprint finds the root cause of stalled GTM motion, addresses it, and hands back a working system the team can operate without me. The methodology has cut $3M+ in wasteful spend, improved funnel conversion 150%+, and reduced sales cycles by 66% across companies valued from $15M to $1.3B. The playbook is documented and available for free.
VerdictAEO (SEARCH OPTIMIZATION FOR ATTORNEYS & OTHER PROFESSIONALS)
Search is changing faster than most professionals realize. The firms and practitioners who go beyond Google and optimize for how AI answers questions will own the next decade of inbound. I've built the audit infrastructure to support attorneys and other licensed professionals who need human-validated marketing.
THE VALUE YOU GET
I’VE BEEN IN THE ROOM
I’ve been in the room as an owner, as a consultant with a framework, as a manager, and as an employee.
Most importantly, I’ve been in the room as the person responsible for the outcome.
I've built and sold a company (Brand Amper, acquired by The Muse). I've run marketing for PE-backed companies at critical inflection points. I've pioneered categories before they had names. And I've learned, through personal loss, that sustainable business results require sustainable humans. The credentials are here, too: Kellogg MBA, Wharton undergrad, LinkedIn's first certified consulting partner in North America, and (award-winning) published author. I’ve compiled 30 years of pattern recognition by working across industries, company sizes, and market cycles from multiple vantage points—and I’m still going strong.
When things are moving fast and the stakes are high, this is the track record you're actually buying, complete with all the expertise, experience, relationships, and scar tissue that comes with it.
More at my LinkedIn page.