What’s in it for you
Accelerate the adoption of your ideas & products.
Develop a unified, actionable, customer-centric understanding of your products.
Use it to prioritize development, maximize customers’ ROIs with your software,
and achieve operational efficiency by aligning product with marketing and service.
impact & long-term value…
Problem: As companies grow, customer-centric performance models tend to splinter based on departmental needs, making it difficult for executives to understand the true impact of their product investments, and for operating teams to collaborate.
Solution: In a highly interactive, 1 or 2 day workshop, bring teams executive and/or operating teams together to develop a shared framework defining, measuring, and improving adoption—with clear links across product, marketing, and services (such as account management, support, customer learning, or customer communications).
For companies whose customers aren’t getting the results they’d expect from their software, a workshop can generate fast, outsized results.
"Terrific message & insightful encouragement on people & culture. Good take-aways from/for my team, too."
–CEO, Distribution Market Advantage
What would constitute a “high” level of product engagement? What’s the relationship between usage and financial results—and what’s the risk of not pushing for adoption? What are the factors that encourage or discourage use of a product? How is user adoption different from user, customer, or employee experience?
With a combination of data and anecdotes, I help audiences make sense of things, and give them the confidence they need to meet uncertainty with action.
+ ALL the things
Not everything fits neatly into a box.
I work with people I love, at companies I love. I focus on communicating for impact, especially by blending in-person and technology-based communication channels, and especially with the goal of accelerating the adoption of an idea or product.
…and having fun doing it
My engagements have delivered value to industry leaders from a wide range of industries, including technology, foodservice, financial services & financial technology, retail, logistics, and professional services.
Short- and long-term financial benefits include accelerated user adoption, reduced churn, increased renewals, and more targeted product development cycles.
As the 1st LinkedIn-certified trainer in North America, I developed an approach to driving user adoption that outperformed LinkedIn's own methods by 250% - 900% on a per-client basis. Those techniques I pioneered are still used today by some of the world's largest brands—including LinkedIn.
My consulting work is focused mostly on vendors. I work primarily through the services and/or product teams.
Since 2000, I have worked with entrepreneurs and corporate leaders to both lead and absorb the change brought on by new, more social technologies.
The results include greater returns from technology investments as well as improved employee experiences. For technology buyers, the benefit to a successful digital transformation can be—in a word—transformational.
I recommend workshops & speaking engagements for my buy-side clients. Consulting candidates will have an executive (CIO, CMO) who has cross-functional support from Internal Communications, HR, and line management.
say hi :)
call me seiden.
It all started in 2009... or was it 1994?
In 2009, I started partnering with LinkedIn, and soon became the first LinkedIn-certified training provider in North America. I regularly outperformed LinkedIn's own trainers in driving adoption of the platform by 2.5x or more, and was invited to make my process a regular part of LinkedIn's marquee user conference, TalentConnect, where it is still in use today.
This work led to cofounding Brand Amper, a storytelling platform that simplifies the process of writing a professional "elevator pitch." Companies give Brand Amper to employees, and then can see trends across departments and geographies that help them amplify their brands to candidates in those areas. (Get it?) Brand Amper was purchased by The Muse (the leading career destination for Millennials) in 2017.
But the foundation for this success was set through dual experiences I had had during the 16 years prior, first with high tech communications, and then with high touch communications.
During my senior year at Wharton, I helped a friend start a bookstore and took an order—for a textbook, naturally—using brand new technology: a website and email. For the next 7 years, I continued to build and optimize websites, as an entrepreneur, as the Executive Producer of RollingStone.com (where I was responsible for the user experiences of 20-25 million monthly visitors), as a consultant, and as an industry blogger. This is where I learned about the inherent power of technology.
But back in that same year in school, I also discovered organizational behavior, a discipline I'd turn to fully in 2002 when I'd start providing leadership & communications consulting to F500 executives & entrepreneurs—learning it well enough to teach at the graduate level. This is where I learned the limitations of technology, and the power of interpersonal engagement, and of giving people a reason "why" to stay engaged once technology's novelty had worn off.
Today, the digital transformation work I do for HR represents a culmination of these experiences.
For more information, please visit LinkedIn: in/seiden.
For a glimpse into the future, visit my blog.