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COMFORTING COLLEAGUES
WITH CONFIDENCE

When a colleague experiences loss, most people freeze. Comfort gives you the tools to show up with confidence—even when it’s hard.


THE PROBLEM

When a colleague loses a loved one or suffers a significant loss, many managers and teammates don’t know what to say so they say nothing (or say the wrong thing). Awkward conversations aside, the impact: everyone suffers in silence, performance drops, and trust erodes. Culture takes a hit the team might never recover from.

THE SOLUTION

Comfort Comms is a non-therapeutic communication protocol that puts practical, immediate tools in the hands of the grief-adjacent (managers, teammates, colleagues), helping them show up with confidence and authenticity. The benefit to organizations who use Comfort is a more consistent, predictable, and equitable approach to loss across the entire organization, all with less work and fewer awkward moments.

This isn’t about becoming best friends with your teammates or finding a magic phrase for difficult situations (though you’ll get a few of those). It’s about having a framework for when grief happens (which it will), so you can show up well for the people you work with every day.

WHAT YOU’LL GET

  • Exact phrases to use (and avoid) in conversations

  • 24-hours, 1-week, and 1-month action plans so everyone knows what to do, and when

  • Simple coordination tools so support doesn’t fall through the cracks

  • Return-to-work protocols that respect both grief and team functions

WANT TO IMPLEMENT COMFORT ON YOUR TEAM?

Schedule a call to learn about the framework and training.

WHY THIS MATTERS

In 2003, grief was already costing businesses $75B/yr. Since then, the number of people impacted by a given death has nearly doubled (from 5 to 9), we’ve had a pandemic, and our news feeds now deliver raw trauma to our news feeds multiple times a day.

Here’s what the statistics don’t capture: mistakes erode trust. Every time a manager avoids a grieving employee, every time a colleague says the wrong thing, every time HR sends an impersonal note with a generic resource list, trust erodes. Not just with the person experiencing loss, but with everyone watching how the organization responds.

Your team is watching how you show up when it matters most.

We could all use some more Comfort.

ABOUT JASON SEIDEN & COMFORT

I created Comfort Comms after my daughter Elle died in 2018. I experienced firsthand how well-meaning people struggle to show up, and how much it mattered to both of us when they get it right.

When it happened to me, I didn’t need helpful links, tools, or resources. I needed people. Those people—the “grief adjacent” who were trying to be there for me—they needed the resources. Comfort was built to close that gap.

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[ Read my story of unlikely joy→ ]