I FIX WHAT’S BROKEN
FOR COMPANIES THAT
NEED TO MOVE FASTER

 
 

You’re a CEO.

You run a PE- or VC-backed company. You need an exec who can parachute in to stop the bleeding without slowing down or costing your team their humanity.

I’m a Fractional CMO.

With a background that is equal parts storytelling, metrics, and technology, I have the experience and know-how to make teams efficient, resilient, and AI-enabled.

Efficient Marketing Operations
→ Fractional CMO

My job as a Fractional CMO is to spot risk signals and deal with them so you never have to. My scar tissue comes from building and selling the first UGC-based Employer Branding platform; dealing with deep personal loss at a Great Place to Work that had no grief support; building LinkedIn’s first Certified Consulting Partner in Norther America; providing Leadership & Communications consulting C-Suite executives at Fortune 10 companies; and serving as the first Executive Producer of RollingStone.com. I understand 0-to-1 change.

Organizational Resilience

→ Comfort Comms

Human-Centric AI Transformation
→ Speaking & Advisory

 

TRANSFORM MARKETING
IN 90-DAY SPRINTS

 

I bring clarity, efficiency, and focus to marketing.

When your marketing function is bleeding cash, struggling to keep pace with product and sales, or awash in chaos, I bring calm and get things sorted in 90-day sprints.

Situations I fix come from leadership changes, post-merger integration, misaligned talent, loss of product-market-fit, and sub-optimized tools. 

Recent Impact:

  • Cut $3M+ in wasteful spend while growing pipeline

  • Improved funnel conversions (150% mid-funnel; 50% bottom of funnel) through rapid experimentation

  • Stabilized a team that had cycled through 5 leaders in 3 years

  • Fixed Marketing-Sales handoff, reducing sales cycle 66%

  • Improved customer adoption of a targeted feature 70% in 3 weeks

Ideal for early stage and mid-size PE- and VC-backed B2B SaaS companies during critical transitions (including scaling).


  1. Can you see the system clearly (do the metrics match the goals)?

  2. Are people focused on what’s actually broken, or what they think is broken?

  3. Are processes simple and repeatable?

  4. Is there a play book people can follow?

I built and sold the first UGC-based Employer Branding platform. I was LinkedIn’s first Certified Consulting Partner in Norther America and the first Executive Producer of RollingStone.com. I understand 0-to-1 change.

More at my LinkedIn page.

Select previous clients

The Key:
A Repeatable Path to Results

Diagnose
Identify your True North, and then look at an integrated set of metrics from across brand, product, and demand gen to make sure everything in motion is in service to that True North.

Experiment
Introduce a little inspired entrepreneurship, replacing discussions with small, safe, data-driven experiments.

Accelerate
Assess results, ease of implementation, leverageablity, and alignment to focus the team on increasing velocity and impact of the 1-2 highest priority items.

Stabilize + Scale
A faster, more flexible way of working may sound good, but rapid change can also eliminate employees’ sense of safety. We connect with Talent to ensure that clear communications and empathy keep people moving.

 
 

 

 

BUILD ORGANIZATIONAL RESILIENCE

 
 
Comfort Comms logo
 
 
 
 

JOY DOES NOT FOLLOW SUCCESS,
JOY MAKES SUCCESS POSSIBLE.

Comfort Communications helps teams normalize grief and show up for one another with predictable, consistent, and effective support. This is my passion project.

Comfort fills a critical gap left by empathy training by providing managers and coworkers with a simple communications protocol—comprised of a run of show and templates for common interactions—that can be activated in the moment to turn moments of grief into moments of genuine, appropriate connection.

I cofounded Comfort after losing my daughter. Despite their best efforts, my manager and team struggled to be there for me; grief was simply an under-addressed part of our company’s otherwise strong culture.

Our team’s goal is to make Comfort a ubiquitous part of every organization’s employee support program.

 
 
 
 
 
 

ACCELERATE YOUR AI TRANSFORMATION.

 
 
 

You Happened, How to Self-Destruct, & Super Staying Power

“You Happened” is an art collection I created to help process the loss of my daughter, Elle. Some of these pieces have been shown in both digital and physical exhibits. The piece Starting Stats won “Director’s Choice” in a juried competition. Experience a curated selection of pieces here.

I’ve also published two career books, Super Staying Power and the award-winning How to Self-Destruct. Both are available at Amazon.

More to come.