My mission is to create a more productive, connected, and joyful world.
PROFESSIONAL EXPERIENCE
AND EXPERTISE
Value Creation & AI-Readiness for Mid-Market Companies
Using a repeatable, proven playbook, I take GTM teams through an intense process of digital transformational and modernization in order to maximize value capture from AI implementation, cut waste, and drive compounding results on an accelerated timetable. My sweet spots: start-ups and mid-size companies with up to $1 billion in revenue.
Most recently, I achieved the following results in seven months after taking over a marketing team at a $165MM SaaS company:
150% improvement in mid-funnel conversions
70% reduction in PR-related expenses with steady media results
84% decrease in PPC cost-per-booking; 75% increase in ROAS
400% increase in monthly partner revenue
10x more engagement with our social content
> 50% customer email opens
10 new products and/or significant features launched with no additional marketing spend
3 major communications campaigns launched with no additional marketing spend
Consistent performance under budget; re-alignment of operating structure to reduce costs an additional 20%
More at my LinkedIn page.
Select previous clients
The Key:
A Repeatable Path to Results
Diagnose
Identify your True North, and then look at an integrated set of metrics from across brand, product, and demand gen to make sure everything in motion is in service to that True North.
Experiment
Introduce a little inspired entrepreneurship, replacing discussions with small, safe, data-driven experiments.
Accelerate
Assess results, ease of implementation, leverageablity, and alignment to focus the team on increasing velocity and impact of the 1-2 highest priority items.
Stabilize + Scale
A faster, more flexible way of working may sound good, but rapid change can also eliminate employees’ sense of safety. We connect with Talent to ensure that clear communications and empathy keep people moving.
MY PASSION PROJECT
Comfort Communications helps teams normalize grief and show up for one another with predictable, consistent, and effective support. This is my passion project.
Comfort fills a critical gap left by empathy training by providing managers and coworkers with a simple communications protocol—comprised of a run of show and templates for common interactions—that can be activated in the moment to turn moments of grief into moments of genuine, appropriate connection.
I cofounded Comfort after losing my daughter. Despite their best efforts, my manager and team struggled to be there for me; grief was simply an under-addressed part of our company’s otherwise strong culture.
Our team’s goal is to make Comfort a ubiquitous part of every organization’s employee support program.
WRITE HERE, RIGHT NOW
You Happened, How to Self-Destruct, & Super Staying Power
“You Happened” is an art collection I created to help process the loss of my daughter, Elle. Some of these pieces have been shown in both digital and physical exhibits. The piece Starting Stats won “Director’s Choice” in a juried competition. Experience a curated selection of pieces here.
I’ve also published two career books, Super Staying Power and the award-winning How to Self-Destruct. Both are available at Amazon.
More to come.