YOU’RE ABOUT TO FIX MARKETING.
Marketing is broken. You know it, your team knows it. The board knows it. And now you’ve got to fix it while also transforming it into an AI-enabled powerhouse—by yesterday.
No More Dandelions will show you how to get it done.
Because here’s the thing: AI is the third “once-in-a-lifetime” evolution we’ve seen in the last 30 years. (Possibly the fourth.) Each time, we see the same boom-bust pattern. With AI, we’re cresting the boom phase. Using the past + my deep dive with AI as guides, this playbook will help you get in front of what’s coming next.
NO MORE DANDELIONS – EXECUTIVE SUMMARY:
Comparing the Intervention
to a Tranformation Project:
| Traditional Transformation |
The 90-Day Intervention |
|
|---|---|---|
| Perspective on Marketing dysfunction |
It is a knowledge problem that requires outside experts to solve | It is an execution problem that requires removing obstacles so your experts can do their jobs |
| Optimized to achieve | Comprehensiveness; risk mitigation through planning; CYA ("we did what everyone does") |
Speed to value; team capability growth; self-sustainable systems; momentum that compounds over time |
| Ideal for | Enterprises; global organizations | Scale ups and mid-size companies |
| When this approach makes sense | Minimum 18 months of runway; you need comprehensive documentation for compliance/audit purposes; change is directly tied to company-wide system upgrade; the company's business model is changing; the team lacks the expertise to fix the problems; you have unlimited budget and patience; you need a name brand for the Board. | You need results in quarters not years; the focus is on Marketing and GTM; you have a fully or partially competent team that needs direction; you're willing to make hard decisions fast (including talent decisions); building internal capabilities is important. |
| Elements | ||
| Timeline |
18 months | 90 days |
| Leadership | External consultants who don't know your business & are beholden to their own company | Fractional CMO with a time-bound charter who can challenge sacred cows and who answers only to you |
| Expertise Source | Imported from other companies ("best practices") | Unlocked from your existing team's knowledge with imported frameworks filling gaps |
| Change Model | Top-down, mandated, prone to change when leaders change | Bottom-up, grounded in reality and guided by True North |
| Project Management | Transformation office is centralized | Change agents are embedded with operators (distributed ownership) |
| Technology Approach | Tech decisions made early, based on vendor demos and assumptions | Tech decisions made after experiments prove the workflow |
| Collaboration | Runs through a central office; other departments informed after decisions | Starts early with frequent pre-briefings; bridges built in advance of need |
| Metrics | Comprehensive dashboards with multiple, detailed KPIs | Simplified "metrics that matter" dashboard (ideally 5-10 metrics, max) |
| Risk Management | Significant planning and testing cycles; managed rollouts | Small, de-risked, rapid-cycle experiments that can be killed without political fallout |
| Team Involvement | Told what to do; trained in bulk on new systems | Actively generate ideas and own outcomes |
| Budget Philosophy | "We need more resources to break through" | "Here's what we did with what we had—now let's scale it" |
| Skill Development | Bulk training sessions ("check the box") | Kinetic; learn by running experiments |
| Success Criteria | Cascaded from pre-determined company objectives | Determined experiment-by-experiment; built from the ground up to meet pre-determined company objectives |
| Knowledge Transfer | Final week knowledge dump | Continuous transfer starting Week 1; handoff confirms learning |
| Failure Mode | Expensive, slow, consultant-dependent; 70-88% failure rate | Fast feedback loops; experiments fail safely so the system succeeds |
| What Gets Fixed | Everything at once (strategy, people, structure, tech, processes) | Process first; people and structures next; technology fixes completed last |
| Political Capital | Leader must navigate organizational dynamics and egos while leading change | FCMO can rattle cages without worrying about future relationships |
| Dependency | Creates reliance on consultants and transformation office | Makes itself obsolete |
| Cost | 000,000's or Millions |
$75k -or- |
WHAT OTHERS HAVE SAID
🙌
“I had the opportunity to work with Jason while he was leading our marketing team, and I appreciated the focus and energy he brought to the organization. He made meaningful progress on strengthening our technical foundation by driving important system fixes that improved our data accuracy and overall performance visibility. He also took a thoughtful approach to reducing budgets and ensuring our resources were being used wisely.
Jason encouraged the team to look for new and creative ways to elevate our brand, and his perspective pushed us to think differently about how we show up in the market. His leadership helped us explore fresh ideas and refine our approach to campaigns and messaging.
I am grateful for the improvements made during his time leading the team and the direction he helped set for our work.”-Meghan O., Director of Marketing
🙌
“I enlisted Jason Seiden's expertise to propel the growth of my recruiting tech company. Despite our challenges – being relatively unknown, underfunded, and understaffed – Jason's market analysis identified winning opportunities within our means. He swiftly devised a change strategy, aligning our marketing, sales, and product teams to seize these opportunities. His work not only clarified investor discussions but also brought focus and direction to our endeavors.
What stood out most was Jason's transparent, proactive, and direct communication style. Amidst change and potential conflicts, I could always trust him to prioritize the company's interests above all else. From a CEO's standpoint, this attribute was invaluable.”
- Matt B., CEO🙌
“[Jason] is quickly seen as the engaging expert in the room with clients and colleagues alike – that this is done with a humble and very personable approach has consistently delivered a great experience to all stakeholders.
What is truly impressive about Jason is how he stays at the bleeding edge of new technology, tools and capabilities while being able to relate these to the real opportunities and challenges organizations and humans face today and tomorrow.”
- Matt J., Chief Product Officer
🙌
“Jason and his team provided hugely valuable personal branding guidance to our clients while I was at LinkedIn. Years later, Jason and his team used that same set of skills to shape our employer branding efforts at Lever and unleash our entire employee base as brand ambassadors.”
-Leela S., CMO turned CEO
🙌
“I have had the pleasure of working with Jason, and I can confidently say that he is an invaluable thought partner. Jason's expertise in constructing delicate messages is remarkable; he approaches each situation with a forward-thinking mindset and incredible strategic insight.
Jason's creativity shines through in his content creation, where he consistently produces innovative and engaging material. His problem-solving skills are equally impressive, allowing him to navigate complex challenges with ease and find effective solutions.
Working with Jason is always a rewarding experience. His strategic vision, creative talent, and problem-solving abilities make him an exceptional asset to any team. I highly recommend Jason for any role that requires a strategic thinker and a engaging content.”-Shiela N., VP, Global Communications
🙌
“Regarding product market fit and messaging, Jason shared with me this perspective: "It's hard to read the label when you're inside the jar." He is generous with his ideas and has an incredible ability to not only see "where the puck is going", but also to shift your perception on your own brand. His energy is contagious. His ability to break down complex experiences and concepts and apply them to your business is invaluable.”
-Brian P., Director of Technology & Sales Operations
🙌
“Jason is a thought leader who has a keen talent for linking technology with business strategy to maximize customer experience. He was a great business partner and someone I really enjoyed working with on several initiatives.”
-Susan H., Learning Strategy & Program Management Leader
🙌
Have you ever met someone and immediately realized you're about to be better because you met them?That's Jason. In fact, working with him was so impactful that, 6 years later, he was the first person on my mind when I needed to level up our communication strategy / messaging.
-Nick W., President
🙌
“Jason is not only one of the smartest and most perceptive people in the HR Technology space, he's also one of the most effective at translating really complex and sometimes obtuse concepts into compelling content, amazing writing and interesting perspectives & insights that are actually actionable.
Jason is the rare person who not only "gets it," but also gets how to convey his insane experience and expertise into relevant campaigns and content marketing that creates engagement and advances the conversation.”
- Matt C., Senior Analyst🙌
“When I have an idea stuck in my head, and need to make sure it is gets formulated perfectly, or that I just can't get out right, I turn to Jason. He's a mind-reader. He helps me articulate what I'm thinking and turn it into a reality that others can understand, too. And, he does it FAST... And... he has a way of doing all of this while making you feel great about the results!”
- Jeremy S., Founder🙌
“Passion, kindness, resilience, intelligence, and a huge heart. Jason is a class act who makes those around him better. His ability to execute sets him apart. He's the real deal.”
- Lars S., Founder🙌
“[Jason] brings a level of creativity and intelligence that helps people quickly understand what's true and important to make the right decisions.”
- Sarah W., Analyst🙌
“Jason is a master communicator and storyteller. As a marketing executive, entrepreneur, and writer, he understands and connects with his audience. He condenses complex concepts and ideas into actionable and clear words that are not just understood by but also resonate with his audience. He consistently demonstrates high proficiency levels across topics ranging from business and marketing strategy to technology adoption to individual self-awareness and psychology. Above all, he's a generous and thoughtful person, which comes out in all of his work.”
- George L., Analyst🙌
“Jason is one of the best writers I've ever read… He's less fluff and more real shit, which is a lost art in today's world.”
- Tim S., Founder🙌
“Developing our Employer Brand was tedious, expensive and a bit exhausting. Then the fun began. I met Jason and knew pretty quickly that he could help us breathe life into our in-depth and lengthy concept. Through his insights, vision and influence we easily engaged our employees with messaging that was instinctive and authentic. Best yet, our Employer Brand work is self-sustaining -- resonating so well with our employees that hundreds of them are self-appointed ambassadors! Thank goodness I had Jason's help to make something good, fantastic!”
- Bobbi H., Director of Talent Acquisition🙌
“Jason is a masterful communicator who works to identify the right idea and then helps craft impactful words to bring that idea to life. He is easy to work with, engaging and fun!”
- Bonnie T., Founder🙌
“Jason took a subject that had been done to death (career development), and found a way to make it fun, interesting, and accessible‚ because that's what he does. Hey, Seiden, when do we get your next book?!”
- Justin B., Publisher🙌
“Having worked on projects involving the complex task of aligning business strategy to the people strategy, Jason was particularly great at framing what I'm thinking with insight and with clarity.”
- Marc W., Head of Business Development🙌
“As an advisor, Jason has helped us in inimitable ways, always providing clarity and accountability. But at end of the day, his true superpower is finding the right words to move a situation forward and to motivate others to take action.”
- Miki J., Founder🙌
“Jason is able to see what you're trying to say and can help you say it better. He's a great writer and thinker, capable of translating complex ideas into accessible descriptions.”
- Craig F., Director of Global Talent Acquisition🙌
“If you're looking for positioning, messaging + writing help - Jason is the person you should be talking to, full stop!”
- Ablorde A., Investor & Founder🙌
“During the last 5 years I've had the privilege of getting to know Jason. His candid insight on business drivers and levers that I couldn't see within my own business and thought-process has evolved into some pivotal direction I needed to hear.”
- Bryan W., Founder & Advisor🙌
“He's excellent at distilling complex information into easy to understand, relevant pieces. I am constantly impressed with Jason and I learn something each time I speak with him.”
- Allen M., Creative Director🙌
“His message helped foster a more productive environment and was clearly tied to our group's productivity gains this past year.”
- Brian C., Sales Manager🙌
“[Jason] is able to look at challenges from a unique perspective to help solve issues with greater clarity and speed.”
- Erik R., President & CEO🙌
“[Jason]’s integrity, compassion, understanding, and intelligence are unparalled.”
- Holly S., Director & Leadership Coach🙌
“His style is clear, motivating and to the point.”
- Chad C., CEO🙌
“He has an ability to truly connect with his clients… together we were able to make some truly critical modifications and the results have been noticed among my peers, superiors and clients. Jason's role was that of a partner in helping me achieve my goals and his follow-up and follow-thru has been tremendous.”
- Rachael W., Owner🙌
“Without a doubt, the best decision I made as an event organizer was asking Jason to lead the panel discussion... He not only facilitated an informative and entertaining program, but put on a clinic on how to moderate an event... What makes Jason unique as a moderator is the way he takes the panel discussion beyond the typical format and expected subject matter. He had the audience vigorously taking notes and tweeting questions on a Friday evening of a holiday weekend! It was a pleasure working with Jason, who was generous with his time and input leading up to, and on the day of, the event.”
- Ross B., Podcast Publisher🙌
“Jason reaches his audience in a way that is unlike any I have seen. Speaking truth and wisdom, he has a truly innovative approach to encouraging people to make life choices that are in concert with their values, passions, and aspirations. His expertise is grounded in communication, executive coaching, business development, and social media. I highly recommend Jason as a speaker and consultant.”
- Aspasia M., Alumni Relations🙌
“He seems to be able to connect to people on a whole other level, turn ordinary ideas upside down, and really make people think. His ideas encourage and almost demand action.”
- Monika D., Coach