YOU’RE ABOUT TO FIX MARKETING.

Marketing is broken. You know it, your team knows it. The board knows it. And now you’ve got to fix it while also transforming it into an AI-enabled powerhouse—by yesterday.

This playbook will show you how to get it done.

Because here’s the thing: AI is now the third “once-in-a-lifetime” evolution we’ve seen in the last 30 years. And in each evolution, we see the same boom-bust pattern. We’re cresting the latest boom phase.

Using the past as a guide, this playbook will help you get in front of what’s coming next.