JASON SEIDEN
• GTM TRANSFORMATION • 30 YEARS •
•I GET TEAMS UNSTUCK •
SOMETHING ISN’T WORKING,
YOU’RE JUST NOT SURE WHAT.
Metrics issue? People not executing? Wrong (or missing) tech?
This is the pain point I've diagnosed and addressed across multiple industries, from digital media to recruiting, professional services to logistics, energy infrastructure to WorkTech. I know where well-intended metrics mask root cause problems, and where popular tech pulls GTM teams away from the idiosyncratic tactics that helped them stand out in the first place.
I get GTM teams unstuck. I find what's broken, address it, and leave behind working systems and a team that can operate them without me.
My methodology is documented, repeatable, and available. What I bring to my clients is thirty years of pattern recognition, and a structured approach for righting things when the old playbook starts to fail—including when the team is moving into a new market, or adopting a new technology, and has no defined best practice to lean on.
If your GTM motion isn't converting the way it should, I can almost guarantee the core issue is neither tools nor people, but something more systemic. Let's diagnose the situation, name it, and get it addressed.
WHERE TO ENGAGE
THE PATTERN CONTINUES
Right now I'm running multiple bets, each positioned at a different inflection point (below).
Previous highlights of me at inflection points:
I was LinkedIn's first certified consultant before anyone called it “word of mouth marketing.”
I co-founded “Ajax Workforce Marketing” because the market hadn’t yet landed on “employer branding.”
I had to educate buyers on B2B2C and employee-generated content in the early teens with Brand Amper.
I was the first Executive Producer of RollingStone.com in the late 90’s.
So when someone asks me what “AEO” or “GEO” stand for when I’m sharing how to optimize for AI search, that’s not a problem; that’s just us getting out ahead of the next curve together.
CCO, INGENEV POWER (RELIABLE, FLEXIBLE, EFFICIENT BTM POWER)
The AI infrastructure buildout has a power problem.
INGENEV's modular, behind-the-meter system delivers smooth primary power plus full backup—without diesel and without interconnection delays. I'm here because this is an early market that needs GTM built from scratch, which is exactly what I do.
CRO, OnKey
Multi-location business leaders want operational consistency and OnKey delivers it. OnKey is a communication platform that keeps team members, managers, and the home office executing as one—across shifts, locations, and languages.
VerdictAEO (SEARCH OPTIMIZATION FOR ATTORNEYS & OTHER PROFESSIONALS)
The person looking up a referred attorney no longer just gets a link to a website. Now, thanks to Gemini, ChatGPT, and Perplexity, they get either confirmation or alternative recommendations. Yikes. I've built the audit process for law firms that want to protect their referrals. And maybe capture a few from the competition.
GTM + AI TRANSFORMATION (FOR MID-MARKET, PE-BACKED B2B)
My 90-day diagnostic sprint finds the root cause of a stalled GTM motion, addresses it, and hands back a working system the team can operate without me. The methodology has cut $3M+ in wasteful spend, improved funnel conversion 150%+, and reduced sales cycles by 66% across companies valued from $15M to $1.3B. The playbook is documented and available for free.
I’VE BEEN IN THE ROOM
I’ve been in the room as an owner, as a consultant with a framework, as a manager, and as an employee.
Most importantly, I’ve been in the room as the person responsible for the outcome.
I've built and sold a company—Brand Amper, acquired by The Muse. I've run marketing for PE-backed companies at critical inflection points across industries. I've pioneered categories before they had names, and I've learned the hard way that sustainable results require sustainable humans.
Kellogg MBA, Wharton undergrad, LinkedIn's first certified consulting partner in North America, plus thirty years of pattern recognition across industries, company sizes, and market cycles… and still going.
When things are moving fast and the stakes are high, this is the track record you're actually buying — expertise, experience, relationships, and scar tissue included.
More at my LinkedIn page.