YOU’RE ABOUT TO FIX MARKETING.

Marketing is broken. You know it, your team knows it. The board knows it. And now you’ve got to fix it while also transforming it into an AI-enabled powerhouse—by yesterday.

This playbook will show you how to get it done.

Because here’s the thing: AI is the third “once-in-a-lifetime” evolution we’ve seen in the last 30 years. (Possibly the fourth.) Each time, we see the same boom-bust pattern. With AI, we’re cresting the boom phase.

Using the past as a guide, this playbook will help you get in front of what’s coming next.